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- “It was very small,” said Apple executive Greg Joz Jozwiak, recalling the first iPhone.
- Jos said back then people thought the iPhone was huge, but now the iPhone 15 has a huge display.
- Steve Jobs famously opposed large phones, but Tim Cook’s Apple has proven that people want bigger screens.
Greg “Jos” Joswiak, Apple’s senior vice president of worldwide marketing, has fond memories of the launch of the original iPhone and how physically small the phone was in retrospect.
In an interview with technology video blogger Brian Tong at the company’s spaceship-like Apple Park headquarters, the executive said the launch of the original iPhone was one of the most memorable moments in his 38 years at Apple. Told.
Apple executives said they woke up early to reports of people lining up in stores for the 6 p.m. launch. The memory still gives him goosebumps.
But even though it was a defining moment for the company, Jos says people forget how small the original iPhone was by today’s standards.
“Go back and look at the original iPhone,” Jos said in an interview. “It seems very small.”
“Was it really that small?”
At the time, a 3.5-inch screen was considered huge, Joz said. This is because it was the first mobile phone with such functionality.
“Remember, it felt like everyone had a giant 3.5-inch display, because that changed everything. Jozu was the first cell phone to do that. “And now if you look at this, you can see it’s got a huge, beautiful display and edge-to-edge, it’s really, really nice, Brian,” Jos said of his iPhone 15. (The marketer rightly said that the iPhone 15, iPhone 15 Pro, and iPhone 15 Max are his top three iPhones).
Ironically, Apple founder Steve Jobs was a vocal opponent of large cell phones in the years following the release of the iPhone. In 2010, he said “no one” wants a cell phone with a large screen.
In his 2007 keynote for Apple’s first iPhone, Jobs said the device “fits beautifully in the palm of your hand” and is perfect for making calls.
However, once Tim Cook took over as CEO, Apple rapidly changed its approach to large phones. The company began its transition to larger screens and overall device footprint with the iPhone 6 and iPhone 6 Plus in 2015. Since then, the iPhone has only gotten bigger and Apple has become more profitable than ever, further disproving Jobs’ theory.
Compared to the original iPhone, the iPhone 15 Pro Max is nearly twice the size with a 6.69-inch screen frame. The largest model is the iPhone 13 Pro Max with a 6.7-inch display.
The original iPhone continues to be of interest to collectors.
YouTuber Marques Brownlee, known as MKBHD, said he paid $40,000 for a sealed iPhone in 2023 and immediately released an unboxing video.
Later that year, an original factory-sealed 4GB iPhone was sold at auction for $190,372.80. This was more than 317 times his original price.
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