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In what can be called a significant victory, Apple and Microsoft have announced that they will designate services provided by the tech giants to enable interoperability or to work with services provided by other rival companies. Companies will now be exempted from the EU’s new technical regulations if they meet certain criteria.
Both Apple and Microsoft were able to convince European antitrust regulators that their services did not meet the necessary criteria to be designated as a “gatekeeper.” Apple’s iMessage and Microsoft’s Bing search engine, Edge browser, and advertising business will not be hit by new tough mandates.
The European Union’s Digital Markets Act (DMA) will take effect within three weeks and will require third-party apps to be added to services offered by Microsoft, Apple, Alphabet Inc.’s Google, Amazon, Facebook parent company Metaplatforms, and TikTok owner ByteDance. It is mandatory to allow the use of apps and app stores. Make it easy for users to switch to a rival on your platform.
what do you mean
Apple and Microsoft both argued that some of their services did not meet minimum requirements set by regulators and should be exempt from gatekeeper designation. To be designated as a gatekeeper, a service must:
– has a market value of at least 75 billion euros (approximately $82 billion) and
– Have a social platform or app that is used by at least 45 million people every month or have at least 10,000 active business users.
The European Commission has announced a five-month investigation that found iMessage, Bing, Edge and Microsoft Advertising “do not qualify as gatekeeper services,” the EU executive said in a statement.
However, the European Commission said Apple’s App Store, iOS operating system and Safari browser will continue to be classified as gatekeepers, as will Microsoft’s Linkedin social network and Windows operating system.
Apple’s statement
Apple says iMessage usage, even on its own devices, is negligible compared to competing messaging services in the EU, and that iMessage is not an important channel for businesses to reach users in the EU. He said no.
“Today’s consumers have access to a variety of messaging apps and often use many messaging apps at once, reflecting how easy it is to switch between them,” Reuters said. This was quoted by an Apple spokesperson.
What Microsoft Said
Microsoft said Bing, Edge and Microsoft Advertising serve as challengers in the market and are relatively small.
A Microsoft spokesperson said: “We continue to work with the commission and the industry at large to ensure that Microsoft’s other designated platforms are fully compliant with the DMA.”
Both Apple and Microsoft were able to convince European antitrust regulators that their services did not meet the necessary criteria to be designated as a “gatekeeper.” Apple’s iMessage and Microsoft’s Bing search engine, Edge browser, and advertising business will not be hit by new tough mandates.
The European Union’s Digital Markets Act (DMA) will take effect within three weeks and will require third-party apps to be added to services offered by Microsoft, Apple, Alphabet Inc.’s Google, Amazon, Facebook parent company Metaplatforms, and TikTok owner ByteDance. It is mandatory to allow the use of apps and app stores. Make it easy for users to switch to a rival on your platform.
what do you mean
Apple and Microsoft both argued that some of their services did not meet minimum requirements set by regulators and should be exempt from gatekeeper designation. To be designated as a gatekeeper, a service must:
– has a market value of at least 75 billion euros (approximately $82 billion) and
Expanding
The European Commission has announced a five-month investigation that found iMessage, Bing, Edge and Microsoft Advertising “do not qualify as gatekeeper services,” the EU executive said in a statement.
However, the European Commission said Apple’s App Store, iOS operating system and Safari browser will continue to be classified as gatekeepers, as will Microsoft’s Linkedin social network and Windows operating system.
Apple’s statement
Apple says iMessage usage, even on its own devices, is negligible compared to competing messaging services in the EU, and that iMessage is not an important channel for businesses to reach users in the EU. He said no.
“Today’s consumers have access to a variety of messaging apps and often use many messaging apps at once, reflecting how easy it is to switch between them,” Reuters said. This was quoted by an Apple spokesperson.
What Microsoft Said
Microsoft said Bing, Edge and Microsoft Advertising serve as challengers in the market and are relatively small.
A Microsoft spokesperson said: “We continue to work with the commission and the industry at large to ensure that Microsoft’s other designated platforms are fully compliant with the DMA.”
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