American Riviera Orchard: Explaining Meghan Markle’s new California-inspired lifestyle brand

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Meghan surprised many this month when she launched a new lifestyle brand with social media pages and a website.

The Duchess of Sussex’s latest venture, American Riviera Orchard, hit the internet on March 14, setting the tongues wagging as people tried to understand what the brand had to offer.

A new lifestyle and wellness platform

At the moment, the brand’s Instagram presence consists of nine grid posts that frame the brand’s title, which appears to be embroidered with gold-beige thread on cream-colored fabric.

On Instagram Stories, Meghan posted a short video of herself arranging white flowers in a pitcher before mixing ingredients in the kitchen, with Nancy Wilson’s “I Wish You Love” playing in the background.

The website has been similarly elusive, with so far only the homepage showing the same logo image and a message encouraging interested fans to sign up for a waitlist for future updates. is.

On social media, people are speculating about what American Riviera Orchard will offer and what this will signal the next chapter of Meghan’s public persona.

Fans have speculated that American Riviera Orchard will become a lifestyle and wellness platform similar to Goop, which was founded by Gwyneth Paltrow in 2008.

The brand, which started as a newsletter filled with lavish recommendations for actors, is now worth a reported $250m (£196m).

What does American Riviera Orchard offer?

The store will carry everything from cosmetics and beauty products to cookbooks, stationery, jams, nut butters and pet-related items.

Previously filed trademark applications Page 6 styles has associated the American Riviera Orchard brand name as a planned distributor for a wide variety of household products and products.

“She’s been working on this for over a year, and it’s all things that are close to her heart, things that she’s passionate about,” a purported insider told the American publication. he said.

New details have since emerged in an extension of the trademark application obtained by the Trademark Office. online emailexpands the previous list.

In addition to an exhaustive list of household goods, stationery, cooking utensils, garden supplies, beverages, food, and condiments, the document indicates that American Riviera Orchard will also sell: ing. Lavender sachet. Non-medicated skin care preparations. Bath gel, shower gel and salt…non-medicated hair treatment. Bathtub; bar soap. Non-medicated hand soap. body cream; bath oil; Body Lotion.cosmetics [and] body oil. ”

The new listing also includes sales of non-medicated veterinary grooming products such as fragrance oils, air fragrance reed diffusers, fragrances, room fragrances, incense, and pet shampoos and conditioners.

Downloadable cookbooks and recipe books will also be available, as well as printed materials from the Duchess.

Return to social media amid royal health issues

When Meghan was a full-time actor, she was best known for her role as Rachel Zane in the courtroom drama. suitshe also had a blog titled “The Tig” that covered topics such as travel, fashion, beauty, and self-love.

Meghan has been absent from online platforms for several years, shutting down her Instagram page in 2018 ahead of her wedding to Prince Harry.

In addition, the couple’s joint Instagram page @SussexRoyal has not posted any new content since March 31, 2020, when the couple stepped away from their positions as senior members of the royal family.

Some believe the timing of Meghan’s appointment is particularly interesting as it comes at a time when there is increased attention to the Princess of Wales.

There has been a lot of speculation online recently about Duchess Kate being diagnosed with cancer, her absence from public life since the beginning of this year, and her editing of the photo she shared with her children on Mother’s Day. There is.