Amazon may launch low-cost fashion, lifestyle vertical in India: details

Amazon may launch Amazon Bazaar in India to take on low-cost fashion and lifestyle, according to economic times The report comes as demand for mass-market products slows. The report claimed that Amazon Bazaar is encouraging sellers to list unbranded fashion and lifestyle products and has already started the seller onboarding process. These include apparel, watches, shoes, jewelry, and bags, with prices listed below. INRAccording to the report, there were 600 people.

“Bazaar is Amazon’s new store where you can sell fashion and lifestyle products online at no additional charge, making your business operations more profitable,” Amazon said in a letter to sellers.

Amazon aims to compete with Meesho and Flipkart’s Shopsy. Additionally, Mukesh Ambani’s Reliance Industries is also working on its own low-cost platform, Ajio Street. Globally, Amazon faces competition in the United States from Chinese online retailers Shein and Temu.

Since Amazon Bazaar plans to provide free referral fees to sellers, Amazon Bazaar’s delivery schedule is expected to be 2-3 days.

Amazon is reportedly in early talks with brands and sellers to deliver certain items within hours.

“Hyperlocal discussions are still in the early stages and could take time. In areas such as home care and non-grocery staples, consumers are moving to the likes of Blinkit, Zepto and Instamart. , to see if we can deliver some of these products faster,” he added.