Airbnb rivals increased short-term rental stays in Europe by 14% last year

Booking platforms such as Airbnb, Expedia, Tripadvisor and Booking sold around 678 million short-term rental nights in Europe last year. This is an increase of 14% compared to 2022.

And in the fourth quarter of 2023, the platform sold 132.4 million night nights, an increase of 22.7% year-on-year, according to data from Eurostat, the European Union’s statistics arm.

Number of guest nights stayed in the EU from 2018 to 2023

Popular European destinations for tourists

All countries showed growth except Liechtenstein.

In the fourth quarter of 2023, Spain, France, and Italy were the top destinations, with growth rates of 28.1%, 18.5%, and 27.5%, respectively. By comparison, Sweden, France, and Belgium saw the largest increases in night stays in 2022.

The most popular regions in Q3 2023 were the same as in the same period last year: Jadranska Hrvatska in Croatia (23.7 million nights), Andalusia in Spain (14 million nights), and Provence-Alpes-Côte d’Azur in France (12.2 million nights). ) was. Million Nights).

By comparison, travelers in the United States spent 207 million nights in vacation rentals in 2023.

EU Airbnb Law

The EU Commission has announced that in 2022, booking platforms will be required to disclose data on the number of users using their platforms.

In March, the European Parliament approved the Airbnb Act, which requires short-term rental platforms to share data and comply with supervisory measures. The law requires platforms like Airbnb, Booking, Vrbo, and HomeTogo to share data with local governments on a monthly (or quarterly for smaller platforms) basis and conduct random verification checks to combat illegal rentals. It is mandatory to implement it.

Shared data includes host identity, contact information, rental location, and maximum occupancy details. A tentative agreement on these regulations was agreed in November by EU negotiators and parliaments from the 27 member states.

Additionally, based on agreements between Eurostat and partner platforms, monthly regional data will be published three months after country-level data. Therefore, the information above covers his data up to December 2023, while the regional data above only includes his data up to September 2023. This data does not include reservations made directly with short-term accommodation providers.

Photo credit: Gran Canaria’s attractions such as Santa Ana Cathedral attracted 71 million international tourists to Spain in 2022. Source: VisualHunt