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In an effort to strengthen technical support, Apple. 
AAPL has launched a pilot program for a new ChatGPT-like AI tool called “Ask.”
what happened: “Question” tool. OpenAI’s ChatGPTis used by a select group of AppleCare support advisors to generate automated responses to customer technical inquiries, Macrumors reported.
The tool pulls relevant data from Apple’s internal knowledge base to answer questions, which advisors can rate as “helpful” or “unhelpful.”
Apple promotes the use of Ask over traditional search methods to address complex or unfamiliar issues. The responses generated by the chatbot are factual, trackable, and useful because they are linked to Apple’s internal knowledge base.
Apple plans to expand this tool to more advisors in the future after gathering feedback. The company is expected to broadly adopt generative AI this year, and iOS 18 is expected to feature a number of new generative AI features across a variety of applications.
SEE ALSO: U.S. Supreme Court ends 14-year legal battle, saves Apple $503 million
Generative AI gained popularity in late 2022 with the release of OpenAI’s ChatGPT, a chatbot that responds to text and voice prompts like a human. Apple’s Ask tool is seen as a step in the same direction.
why is it important: CEO of Apple, Tim Cookmentioned AI for the first time in its December quarterly earnings release, sparking excitement about the company’s future prospects.
Cook’s mention of AI was seen as a sign that Apple had entered a “new growth cycle” with AI and the iPhone being its two main growth drivers.
Previously, during a third-quarter earnings call in August 2023, Cook revealed Apple’s extensive research into artificial intelligence technologies like ChatGPT.
The launch of the Ask tool is in line with Cook’s previous statements about Apple’s continued work in the AI space, saying that AI will shape the future and that the company is committed to making innovations like this The company said it will continue to invest in new technology.
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Read next: ‘Godfather of GPUs’ Nvidia’s Jensen Huang says ‘AI factories’ will one day conquer the world
Disclaimer: This content was created in part with support from Benzinga Neuro, and reviewed and published by Benzinga editors.
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