Dallas Lifestyle Brand Launches BUDHAGIRL Sparkling Wine » Dallas Innovation

One of Budagar sparkling wines [Photo: BuDhaGirl]

BuDhaGirl, a Dallas-based lifestyle and jewelry brand known for its mindfulness principles, adds sparkle to its product lineup.

The brand announced its expansion into the wine category with the launch of BUDHAGIRL Sparkling Wine, featuring premium California Brut, Demi-Sec and Sparkling Rosé.

Change the “everyday” of life

jessica jesse

Founded in 2013 by CEO Jessica Jessee, BuDhaGirl was founded on the belief that “everyday routines can be transformed into meaningful rituals.” Jesse, a model-turned-entrepreneur, was inspired to start the brand by the saisin bracelets handed out by monks in Thailand.

Through jewelry, BuDhaGirl aims to transform “everyday decoration” into “practice of intention.” Each piece, especially the “silent, waterproof, TSA-compatible” all-weather bangle, is designed to be a functional and symbolic addition to the wearer’s daily life, and is a combination of artistic expression and personal reflection. It’s tied together.

Now, the brand is pursuing the same mission with sparkling wine.

Instilling meaningful ritual into the “art of celebration”

With BUDHAGIRL sparkling wine, Jesse’s brand says it seeks to infuse the “art of celebration” with meaningful ritual. Making time to “breathe, be present, and express gratitude” during both major milestones and moments in everyday life creates meaningful celebratory rituals that “bring a sense of belonging and a sense of self-worth.” The brand believes in connecting people with themselves and with others. and our intentions. ”

And now you can do it while watching the tiny bubbles pirouette up the top of the glass.

“A key element of the BuDhaGirl brand DNA is a focus on meaningful rituals and the benefits they bring to our lives,” Jesse said in a statement. “Rituals are simply small meditative rituals that help us be present and intentional in our daily attitudes and actions.”

“BUDHAGIRL Sparkling Wine is our latest step in sharing the beauty and purpose of ritual by instilling BuDhaGirl values ​​in the art of celebration,” added Jesse. “What better way to do that than with sparkling wine?”

Discovering meaningful possibilities in “categories that go far beyond jewelry”

Jesse added that the focus on ritual is “the foundation of our brand and is universally applicable to categories far beyond jewelry.” More products may be on the way. The company says it is committed to sharing additional “diverse products and experiences” across new categories in the coming years.

The company says of its wines: “Thoughtfully crafted” in Healdsburg, Calif., by Luck & Riddle, California’s premier sparkling wine producer, using the Champagne method to produce “sophisticated yet lively” bubbles. .

Budagar’s Sparkling Brut and Brut Rosé are blends of Pinot Noir and Chardonnay, while the brand’s Sparkling Demi-Sec is primarily Chardonnay with Pinot Blanc added, the company said. The brand’s “feminine yet unique and bold” bottle design is adorned with a golden dragon and is what the company says is “the physical embodiment of everything BuDhaGirl: strong, thoughtful. The aim is to express “, fun, and a sense of presence”.

The wines are available for purchase online and at select retailers.

The company added its first president and COO in October.

During October Appointed by BuDhaGirl Susan Alvarez, the company’s first president and chief operating officer, previously held positions at brands such as Dormify, Banana Republic and Nordstrom. At the time, the company called the hire a “strategic move,” emphasizing its commitment to driving industry growth and operational excellence.

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