European cowboy owners can now book e-bike repairs and adjustments on demand

Image credits: cowboy

Cowboy is rolling out a new repair and service program aimed at giving e-bike riders more ways to keep their wheels on the road.

The company announced the launch of a new on-demand service program that delivers basic maintenance, customization and repairs to riders’ homes. Services, including tire repairs, set-up and rear rack installation, can be booked through Cowboy’s existing app from €69/£69. The on-demand service option is available nationwide in Germany, Belgium, the Netherlands, and Luxembourg, and in the “capital regions” of France, the United Kingdom, Austria, Sweden, Denmark, and Italy.

Cowboy already offers repairs and tune-ups through several brick-and-mortar stores in Berlin, Brussels, and Paris, as well as a series of affiliated European bicycle shops trained in bicycle maintenance. The company is also offering passengers in some markets the ability to purchase a £20 monthly service subscription known as Cowboy Care, which covers his 14 cities in Europe, including Amsterdam, Munich, Brussels, Paris and London. Masu.

The new service option provides greater peace of mind for European cowboy riders who want to keep their electric bikes on the road. While traditional bikes are famous for being easy to maintain, electric bikes are more expensive and far more prone to problems, both on the software and hardware side. This is a fact that every electric bicycle owner is keenly aware of.

Like other startups, e-bike companies can disappear overnight, leaving behind thousands of dollars worth of bricked-up e-waste. Cowboy’s rival, Dutch e-bike maker VanMoof, declared bankruptcy last year, leaving its loyal customers (including this author) wondering how to keep their bikes running.

In fact, Cowboy developed an app overnight that allows VanMoof owners to download digital keys for their bikes after bad news broke about its rival last summer. The remains of that company have since been acquired by Lavoie, a division of McLaren Applied, giving VanMoof riders a glimmer of hope that their bikes will continue to function.

Cowboy’s steady service expansion bodes well for the company and its customers, especially those who aren’t near an affiliated bike shop area and aren’t interested in paying a monthly subscription. The company currently sells beautiful bikes in the US as well, but is focusing on Europe first to “establish a solid foundation for success” in its core region, with plans to expand with new repair options. he told TechCrunch. beside the road.