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In our latest Snapshot profile, Brandon Doyle talks to Revive Real Estate CEO about how his path has been influenced by his medical background and how he brings a unique analytical perspective to his business approach. Masu.
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Inman contributor Brandon Doyle set a goal of interviewing 100 real estate professionals. Below is a snapshot of those conversations.
Born during the boom and raised through the bust, Jorge Guerra Jr.’s real estate career has been marked by resilience. His journey of more than 20 years began with a focus on technology and marketing, key tools that help stay ahead of market fluctuations.
His path as CEO of Revive Real Estate was heavily influenced by his medical background, which brings a unique analytical perspective to his business approach.
From medical school to real estate agent
With over 24 years of experience, his journey from medical school to becoming a pioneering real estate broker in Miami highlights his ability to navigate and shape the ever-evolving industry landscape.
Mr. Guerra’s strategic foresight was exemplified by his decision to move his family’s investments from banking to real estate during the tumultuous financial crisis of 2008. This bold move laid the foundation for his current success, with his four offices and more than 500 agents throughout South Florida, from Boca Raton to Key West.
Passion for the possibilities of technology
Guerra’s passion for technology, especially virtual and augmented reality, AI, and drones, helps keep his business at the forefront. His excitement about these tools is not just about their novelty, but also about their potential to revolutionize real estate marketing and customer experience. His foray into augmented reality to create interactive business cards embodies his innovative spirit.
In an industry rife with distractions and rapid change, Guerra emphasizes the importance of consistency, discipline, and a positive mindset. His approach to tackling industry challenges includes focusing on what works, always exploring new opportunities, and staying ahead of the curve.
Recognizing the diverse needs of the real estate market, Mr. Guerra has implemented unique training programs such as “Multifamily Wednesday” to expand the expertise of agents. This initiative reflects his understanding that a general real estate professional must be well-versed in various aspects of the industry, from commercial to Airbnb management.
Guerra’s enthusiasm for leveraging advanced technologies such as VR, AR, AI, and drones has had a significant impact on his business. These tools not only enhanced his marketing strategy but also provided innovative ways to attract customers and stay competitive.
The future of AR and real estate
Guerra believes augmented reality will play a pivotal role in the future of real estate. His pioneering work in this area, particularly with augmented business cards, demonstrates the potential of AR to enhance client interactions and provide new marketing avenues.
Jorge Guerra Jr.’s ability to leverage technology to improve the customer experience and sell real estate more effectively distinguishes him as a visionary leader. By continuing to embrace new technologies and training methodologies, Guerra is not only reshaping its business, but also influencing the future trajectory of the real estate industry.
Brandon Doyle is a real estate agent with Doyle Real Estate Team — RE/MAX Results in Minneapolis and co-author of Mindset, Methods & Metrics – Winning as a Modern Real Estate Agent.you can follow him twitter.
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