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iPhone 15 Pro sales figures updated on February 4: Article originally posted on February 2.
A look back at this week’s Apple news and headlines, including the latest iPhone 16 hardware leaks, iPhone 15 Pro issues, App Store dilemmas, Apple Pencil leaks, Apple Vision Pro review, Apple unboxing magic, and more. Let’s look at.
Apple Loop is here to remind you of some of the many discussions surrounding Apple over the past seven days. Also check out Forbes’ weekly digest of Android news.
iPhone 16 camera upgrade
Cameras continue to be a competitive area for smartphone manufacturers. However, things will be different in 2024, with multiple manufacturers pushing the adoption of AI. Apple’s plans on the AI front involve iOS 18 (which may be revealed at his WWDC 2024 in June). Until then, we’ll know more about the hardware Apple will use to upgrade his Pro handsets.
“…this year’s iPhone 16 Pro Max will have an advanced sensor in the main camera. It is reported that it will not only be more advanced than the current iPhone 15 Pro Max, but also larger. Important: the race for more megapixels is hollow unless accompanied by properly sized pixels, as larger pixels can let in more light than smaller pixels. A sensor with the same pixel count but larger pixels can perform better than a similar pixel size sensor with a higher pixel count.”
(Forbes).
iPhone 15 customer satisfaction declines
The iPhone 15 Pro is the best iPhone Apple has to offer, but the Perfect Rec team reports that customer satisfaction ratings are significantly lower than the iPhone 15. Part of that can be attributed to the high expectations the Apple community had for the 15 Pro, which Apple failed to live up to.
“The large change in satisfaction with the iPhone 15 and 15 Plus models from September to October may also be due to the early adopter phenomenon. They may have had high expectations for the iPhone. , I may have been a little disappointed with the gradual upgrade, as it may have been purchased late in the cycle and upgraded from an older model.”
(Perfect Trek).
Updated: Sunday, February 4th:
The iPhone 15 Pro’s satisfaction numbers may be down, but the premium device’s retail performance has been a welcome surprise for Apple watchers.
Power-On’s Mark Gurman reports on Apple’s earnings. After four quarters of decline, Apple is back to increasing sales, much of which can be attributed to the iPhone 15 and iPhone 15 Pro. Since there is a release cycle every year, most consumers know that before purchasing a new mobile phone he has to wait for the September announcement. This demand boosted Apple’s final quarter of 2023, with iPhone series revenue increasing by 6%.
“Apple is back to growth, avoiding five consecutive quarters of revenue declines (which would have been the company’s longest consecutive sales streak since the iMac era in the 1990s). In other good news, the iPhone 15 Pro “It wasn’t a stinker. The new model did well enough to increase iPhone sales by 6% in the quarter, beating Wall Street expectations.”
(bloomberg).
Apple’s iPhone woes continue
iPhone modems continue to be an area where Apple has been unable to design and build a way out of its dependence on Qualcomm. Its acquisition of Intel’s modem division in 2019 was part of a plan to produce it in-house, but that plan has so far failed to produce usable modems. Therefore, Apple has little choice but to continue its relationship with Qualcomm. This week it was confirmed that the deal will continue for a further two years until 2027.
“…Apple’s modem chip development has been delayed until late 2025 or 2026, with further delays likely.” The company then hoped to introduce the modem chip into the iPhone SE, which will be released in spring 2025, but that goal likely won’t be achieved either. ”
(McRumors).
iOS 17.4 and the European App Store dilemma
Apple is opening its iPhone App Store and payment services, albeit with incredible reluctance. Apple is working hard to give it as much control as possible over what someone can install on the phone they buy, and these changes are now rolling out to the general public in Europe. Will that be the end?
“…Changes that allow for the existence of competing app marketplaces, changes that change Apple’s fees for app developers, will likely impact everyone beyond the EU. Similar , that would also apply to changes to which web browser is selected by default.”While many people would welcome more variety in app providers and an easier-to-use web browser, Apple believes the new system will be less secure. states that it is possible. ”
(Forbes).
New Apple Pencil leak
The quiet accessory loved by many iPad users is getting an update. Apple’s stylus, its namesake Pencil, now has a “Find Mu” feature that helps you find your lost stylus.
“The big news is that the software suggests that compatibility with Apple Find My will be built into the next Pencil. This is a first for Apple Pencil. This means the next model will have Ultra Wideband built in. Not sure if that means you can find the pencil exactly that way (but trust me, most of the time the pencil has slipped between the couch cushions, so don’t put it there in the first place) ).
(Forbes).
Apple Vision Pro review
Ahead of its public release, several reviewers received the Apple Vision Pro headset and are quietly pushing the limits now that they’re at home rather than in a controlled Apple demo space. While the technical excellence is clear, the human influence ultimately becomes apparent.
“And the biggest trade-off of all is that despite the weird ghost eyes that appear in the front, using the Vision Pro is a very lonely experience. I’m alone in an experience that no one else can participate in. After using the Vision Pro for a while, I’ve come to agree with what Tim Cook has been saying for years: Headsets are inherently isolating. That’s fine for a VR headset, which has been essentially a disposable gaming console for a decade now, but it’s even stranger as a primary computing device.”
(The Verge).
And finally…
What does it take to make a box for an Apple product? Trung Phan digs deep to find out:
“For the first stage of the iPhone experience, Apple spent thousands of hours perfecting the packaging. There’s literally a ‘packaging room,’ where designers spent months working with different materials and shapes. They will open hundreds of prototypes and create the perfect product. Experience (I need footage of an Apple designer who makes $500,000 a year, locked in this room once a year, opening boxes until his fingers bleed).
(Reed Trang).
Apple Loop brings you seven days worth of highlights every weekend on Forbes. Don’t forget to follow me so you don’t miss any future coverage. You can read last week’s Apple Loop here. You can also read this week’s issue of Android Circuit, Loop’s sister column, on Forbes.
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