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Sitting in the shadow of a purple LED wall light, scrolling through TikTok, Sarah Pearl stumbled upon what would become her business. Ms. Pearl, who was a sophomore in college at the time, found herself hooked on the tarot card reading videos on her personal page. At the same time, she felt a strange calling on the other side of the screen.
Pearl posted a series of videos in which she picked up a tarot card deck and captioned it, “What you see is what you should hear.” Pearl didn’t think much of anything as her video quietly racked up millions of likes, and she walked away as her phone buzzed.
“Business found me,” Pearl, now 23, told Fortune. She added that when she felt the dopamine rush from withdrawal in her first video, she knew she had found her calling. From there, Pearl progressed from tarot readings to the self-help world of Manifestation, where she coached people on how to believe in a reality so new that it changed their future. Perl offers these services online, and she is one of many creators who have built successful businesses, drawing on America’s long-standing tradition of spiritualism. This is particularly appealing to young people experiencing financial exhaustion or isolation.
Cigna 360’s 2022 World Happiness Study found that most Gen Zers (98%) report feeling burnt out at work, graduating with heavy student debt in a volatile economy. Masu. Young people are hurting because they have less time to earn an entry-level salary and build wealth. An inflationary economy makes it even more difficult. Many are looking to add on extra gigs to make ends meet, and when that doesn’t work out, some turn to supernatural entrepreneurs like Perl for a hurray.
Whether you believe in tarot, manifesting, or anything like that, one thing is for sure: Pearl changed her life by preaching the power of manifesting. Her TikTok account @hothighpriestess has more than 2 million subscribers, and her coaching business is on track to make her $1 million in revenue this year, according to documents reviewed. luck. “I just turned 23. If I could do it, anyone can do it,” she says. luck.
And true to what propelled her to fame, Pearl insists that reaching internet stardom and running a company is all about how much you believe in yourself and your potential to achieve your dreams. To do.
Monetization manifesto
Pearl had found success in tarot reading, but she wanted to go even bigger. “I asked myself how I could impact the most people in the least amount of time,” she explains. We’ve taken multiple requests to create the life of your dreams and streamlined them by creating an online course, Manifest Magic, that everyone can take. ”
In a very obvious way, Perl argues that setting prices is tied to what you believe to be your worth. “Start believing that you are a luxury and people will pay luxury prices to get your energy,” she says, adding that “energy” is something people pay a premium for. I did. “Start believing that you are valuable and that you can charge whatever you want for what you offer.”
She describes working two jobs as a full-time college student and becoming a young entrepreneur. She explains that she went from making $100 a day to making more than $50,000 in a single day. . “I used to say, ‘I get paid to exist,’ and that’s what happened,” she says, adding that much of her company’s success is due to her own thinking. It added that it was due to. As Perl says: How you see and value yourself is just as important as when you set your prices. “If you create people, you can really sell anything.” believe That’s priceless. ” In her experience, she says, charging higher prices often attracts better customers.
Of course, while reframing one’s mindset can be a transformative factor for many people, he points out that it is not the whole equation and warns of the dangers of investing too much in self-help efforts. It is worth noting that there are also people.
“It’s okay to imagine yourself being happy, but at the same time imagine yourself doing what it takes to actually be happy,” says the world’s first Happiness Institute at Centenary College in New Jersey. says Tal Ben Shahar, director and professor of academic studies. . “Otherwise, it becomes disconnected and has no connection to anything real, because it’s not just about being happy, it’s not just about being successful.”
Huh, seems difficult? Yes, sometimes.
Gen Z, who grew up during the recession and started their early careers amid layoffs, have a healthy skepticism about how much their companies will help them during difficult times. Even if their educational institutions don’t save or pay them enough, perhaps the Internet will allow them to do so. According to Instagram’s 2024 Year-End Trend Talk, one-third of Gen Z report that the best path to financial advancement is “some form of self-employment,” so the rebranding comes as a result. The American dream is about the girl next door becoming a millionaire and spontaneous social media star.
Just like the American dream, not everything is as it seems. The path to stardom (and the path to making money from followers) is not as difficult as it may seem at first glance. Lately, influential people have begun to explain that being tycoon sometimes means going into debt and living paycheck to paycheck.
But Pearl insists that becoming a social media star is “really not difficult” and that there is a simple formula for success. Often, it’s a person’s own ego that holds people back from a new career, business venture, or viral account, she says. “When it comes to starting a career in social media, the risk is almost zero,” she asserts, adding that if you can overcome that vulnerability, you can “open yourself up to a pool of potentially limitless opportunities and limitless possibilities.” “It will expose us,” he added.
But that doesn’t mean there weren’t some troubles along the way. During his college years, Perl had to juggle running a business with his two other jobs. It has been challenging to say the least, but her love for what she does is what keeps her going. She spoke of her “lonely journey” as she struggled to find her mentor and get advice “especially as an immigrant to America and from a poor family.” Ultimately, by finding her allies and helping others get started, Pearl came out strong to find the unconventional, but career she had always dreamed of. Appreciates the freedom she has when running her own company, and her entrepreneurial lifestyle allows her to travel, give back to her family, and wake up at her own pace. I added that it is possible.
She encourages others to cash out as well. “People with half your talent are making 10 times more than you are now just because they believe in themselves,” Pearl added.
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