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Apple Fellow Phil Schiller says the introduction of third-party app marketplaces for iPhone in EU countries will significantly increase privacy for users, despite Apple’s attempts to shore up security before regulatory rules fully kick in. Warning that this may pose a security issue.
Apple Fellow Phil Schiller
The EU Digital Markets Act requires Apple to open iPhones to third-party digital storefronts in EU member states, starting with the March 2024 iOS 17.4 update, alongside Apple’s own App Store. Allows for loading and alternative stores.
In preparation for the introduction of third-party storefronts, Apple has already outlined the different ways prices will change, as well as security mechanisms to keep users safe. However, Apple warns that it cannot prevent everything from happening.
Phil Schiller, Head of App Store and Apple Fellow, explained: fast company “While these new regulations bring new options to developers, they also bring new risks. There is no getting around this, so we are doing everything we can to minimize those risks. We are doing things.”
The introduction of third-party storefronts means a new way for apps containing malicious code to be installed on iPhones, which can cause many problems for end users. Apple’s “walled garden” approach and App Store review process eliminates these apps, resulting in approximately 1.7 million apps being removed in 2022 for failing to meet privacy, security, and content standards. Your application has been rejected.
Because third-party stores may not have as rigorous a vetting process as Apple, iPhone manufacturers are implementing various factors to improve security, such as notarizing all apps before installing them on an iPhone, regardless of app store. has been introduced.
“We’ve put together over 600 new APIs for developers, giving them the tools to build marketplaces, install apps, and give users control over that process,” Schiller said. Ta. “We have done a lot of core engineering and will continue to do so.”
Users are also shown an information sheet with basic details about the app before installing it, and they also have more control over their marketplace selection.
App security, but no content monitoring
Still, Schiller said Apple’s safeguards have limitations, and since notarization doesn’t check the actual content, only that the app is safe and non-malicious, the content of apps on alternative storefronts is virtually invisible. He added that it cannot be controlled.
“Ultimately, there are things we don’t allow in the App Store that we don’t think are safe or appropriate,” the Apple fellow said. “It is not our responsibility to determine whether other marketplaces have the same conditions or restrictions.”
After years of input from families and governments, Apple says it has rules in place to prevent certain types of objectionable content from appearing on the App Store, but that “no matter what the standards are, Those rules don’t apply to other marketplaces unless you create your own rules,” Schiller said.
“Does that increase the risk that users and their families will encounter objectionable content or other experiences? Yes, it does.”
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