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Apple Vision Pro is finally here, at least in the US. Apple’s mixed reality headset, announced at his WWDC 2023 last June, is now available in stores with prices starting at $3,499. And after visiting the Apple Fifth Avenue store this morning, Apple CEO Tim Cook compared the Vision Pro launch to the launch of his iPhone and other Apple products.
Tim Cook’s memo to employees regarding Apple Vision Pro
In a memo sent to Apple employees on Friday, bloombergCook said Apple Vision Pro ushered in a “new era of spatial computing” and that all employees should celebrate what the company has accomplished and “think about the incredible possibilities that continue to exist.” I emphasized that there is.
The executive said in a memo that he was at Apple’s Fifth Avenue store in the morning and that customers’ excitement about the Vision Pro’s launch was “tangible.” Cook also praised the retail team for playing a “vital role” in showcasing and delivering new devices to the world.
In his memo, Cook compared the launch of Apple Vision Pro to the launch of other Apple products such as the Mac, iPhone, and iPad. “We knew we had something special [with the iPhone]However, no one could have predicted the huge impact it would have on our daily lives. ”, hinting that Vision Pro will also be successful in the future.
You can read the full memo below.
team,
Today, we announced Apple Vision Pro, ushering in a whole new era of spatial computing. Moments like this require us all to pause, celebrate what we have achieved, and think about the great possibilities that still lie ahead.
I was at Apple 5th Avenue with my team this morning, and the excitement of the moment was palpable. It’s incredible to see people experience Apple Vision Pro for the first time. The impossible becomes possible before our eyes, and often there are no words to describe the experience. This is truly a technology that has to be seen and seen to be believed. And it was truly a gift to hear our customers share their amazement, excitement, and dreams about this amazing device we created. This entire experience reaffirmed the magnitude of this moment and the critical role of retail teams in delivering this unprecedented technology to the world.
Apple Vision Pro brings together thousands of innovations to create a product unlike anything the world has ever seen. This is an extraordinary accomplishment, and as many of you can attest, it took many years to realize. Apple Vision Pro is made possible because of your commitment, passion, and contribution to Apple’s special culture of innovation. In particular, I would like to thank all the teams who have dedicated countless hours over the years to this project to push the boundaries of what is possible.
Of course, what’s most important to us about Apple Vision Pro is how it enriches the lives of our customers: strengthens connections, unlocks potential, and empowers people to do things they can’t do otherwise. is to be achieved. It’s very moving to think about people reliving their fondest memories or introducing loved ones to relatives they never had the chance to meet. We have so much fun imagining the incredible new entertainment experiences our customers will discover and the innovative apps our amazing developers will create. It’s exciting to think about all that this will unleash on industries around the world, and the incredible opportunities that lie ahead. Because with spatial computing, this is just the beginning of the impact we can have.
Two weeks ago, we celebrated the 40th anniversary of the Mac. The Mac is a revolutionary device that changed the world and laid the foundation for decades of innovation. When we shared the iPod with the world, we put 1,000 of his songs in our customers’ pockets overnight. I remember the day the iPhone was released. We knew we had something special, but none of us could have predicted that it would have such a profound impact on our daily lives. Then along came his iPad, a magical glass pane that could be anything you wanted it to be, fostering new forms of connection and creativity for millions of people. When you use Apple Watch, there’s not a day that goes by that you don’t receive a note from a user about its lifesaving impact. And with today’s launch, Apple Vision Pro joins the pantheon of breakthrough products that defined Apple and redefined technology as we know it.
Moments like this don’t happen every day. Thank you for everything you do to make that possible.
tim
Please also read
As of today, customers in the United States can not only purchase Apple Vision Pro, but also receive a demo at their local Apple Store. These demos are 25 minutes long and will show you how to use Vision Pro, the content and apps available to you, and more. According to Apple, Vision Pro will be available in several more countries later this year.
Be sure to check it out 9to5 mac Complete coverage of Vision Pro launch in the US
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