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Apple’s upcoming special offers across the Mac family, updated June 2
A look back at this week’s Apple news and headlines, including the latest iPhone 16 Pro specs, iOS 18 details, Apple’s AI marketing plans, OLED MacBook Pro, special offers on the iPhone 14 Pro, Apple TV for Android, and important changes to the iPad Pro.
The Apple Loop is here to keep you up to date on some of the many discussions surrounding Apple over the past seven days, as well as Forbes’ weekly digest of Android news.
Attendees look at the latest Apple iPhone 15 Pro (Photo: Justin Sullivan/Getty Images)
iPhone 16 Pro Details
More details about the iPhone 16’s camera specifications have been revealed, with all iPhone 16 models featuring a 48-megapixel main camera, while the Pro models also feature improved resolution for the secondary camera.
“…the other change that applies to both sizes of the Pro iPhones is to the ultra-wide-angle camera, which is expected to jump from 12 megapixels to 48 megapixels. As always with phone cameras, the intended benefit is primarily to improve low-light performance, which smaller sensors with smaller pixels struggle with.”
(Forbes).
Apple’s AI plans for iOS 18
A few weeks after the iPhone 15 launch, Google made its debut into consumer AI for smartphones with the Pixel 8 and Pixel 8 Pro. Apple has since watched its competitors jump ahead in AI, but seems unable or unwilling to respond until next month’s WWDC. What on earth is it planning?
“Apple is working on AI-powered summarization and significantly enhanced speech-to-text features in some of its next-generation operating systems, according to people familiar with the matter. The new features are expected to significantly improve efficiency for users of its staple Notes, Voice Memos and other apps. Apple is currently testing these features as additions to several app updates planned for iOS 18, due for release in the second half of 2024.”
(Apple Insider).
Apple promotes its AI services as safe
Apple loves to talk about the privacy and security of user data across its online cloud services, so it makes sense that it would try to promote privacy for AI data processed in the cloud.
“The Information’s claim is that Apple has found a way to process user data in a way that ensures that data always remains private. Apple has extended its Secure Enclave design to allow for such a programming model, it says… but the details of how this would work remain unclear. The Information says it remains unclear how Apple can maintain its security model when a single chip in a data center is (naturally) handling requests from many users simultaneously.”
(The Information, via 9to5Mac).
Introducing the OLED MacBook Pro
Demand for OLED displays indicates that Apple will adopt OLED for its MacBook Pro platform as soon as 2026, writes Ricky Park, senior display analyst at Omdia. With the iPad Pro already taking that step, Apple’s laptops aren’t far behind.
“According to Omdia’s Display Long-Term Demand Forecast Tracker, demand for OLED displays in mobile devices is expected to grow 37% from 2023 to 2031. This strong growth reflects the increasing adoption of OLED panels by many technology companies, including Apple, in their high-end laptops and tablets.”
(MacRumors).
Apple announces new prices for iPhone 14 Pro
While Apple regularly sells refurbished iPhones, iPads, and MacBooks, it has been reluctant to do the same for its iPhone Pro family, but that all changed this week with the introduction of the 14 Pro.
“Apple has a clear policy regarding the Pro iPhone models, selling them for a year and then discontinuing them when the next Pro model comes out. The regular iPhones will be on sale for longer, and you can also buy the iPhone 13 and iPhone 14 alongside the latest iPhone 15. Now, in a rare move, Apple has suddenly brought the iPhone 14 Pro and iPhone 14 Pro Max back to its refurbished store.”
(Forbes).
Update: Apple prepares offer for Mac
Apple special offers (such as placing iPhone Pros in Apple Refurbs stores) are not as common as their Android-powered competitors. Apple does regularly run “Back to School” promotions, attractive offers to lure new users into the Apple cloud, and take advantage of existing discontinued hardware inventory.
Bloomberg’s Mark Gurman has the first details about this year’s campaign, which focuses on the Mac family.
“This is important for Apple, which needs to clear out its inventory of older Macs before it overhauls its product lineup with the M4 chip. New products will be available this fall, starting with the MacBook Pro, Mac mini and iMac. A back-to-school promotion could help draw attention to the iPad, which gets a makeover in May.”
(Bloomberg).
Customers are buying Apple workstations (Photo by Costfoto/NurPhoto via Getty Images)
Apple TV for Android
Why is Apple looking for a senior engineer to develop “TV and sports apps”? Mark Gurman cites Apple TV+ and the possibility of entering Android as reasons for the need for new hires in this area.
“The move suggests the company is seeking market share in video streaming and is setting aside competition from Android to attract more users. It is unusual for Apple to develop software for Google’s Android, which competes with its own iOS platform.”
(Bloomberg).
And finally…
So stop the press. The biggest change in iPad history is coming, revolutionizing tablet computing in a way only Apple can deliver. Are you ready?
“With landscape use becoming increasingly common, Apple product designer Molly Anderson said future iPads may feature a landscape Apple logo. We’re considering it. The iPad has long been a product that is used in portrait mode, but it’s increasingly being used in landscape mode.”
(MacRumors).
Apple Loop brings you 7 Days of Highlights every weekend on Forbes. Be sure to follow us so you don’t miss any of our upcoming articles. You can read last week’s Apple Loop here, and this week’s Loop’s sister column, Android Circuit, is also on Forbes.
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