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With the second beta of iOS 17.5 released today, iPhone users in the European Union can now download apps directly from Apple app developer websites, bypassing the App Store or alternative app marketplaces. Become.
Apple has been working on support for downloading apps from websites since March, and it’s finally ready to test the feature. Apple made iOS 17.4 possible for developers to offer apps through its alternative app marketplace within the EU, but the website option adds a new way to get apps.
App developers who want to offer iOS apps from websites in the European Union must meet certain standards to ensure the safety of iPhone users. The app must undergo her Apple notarization process and the developer must have been a member of the Apple Developer Program for at least two consecutive years.
Only apps with at least 1 million first-time installs per year on iOS in the EU in the previous year can be downloaded from the website. Developers who meet these conditions will be able to use his API for downloading web-based apps. Apps downloaded over the web using the API can be backed up, restored, and updated just like standard apps.
If an iPhone user in the EU wants to visit a website and install an app, the user must give the developer explicit permission to install the app in Settings. The system sheet displays the app name, developer name, app description, screenshots, and more.
Developers can only offer apps through their own developer account and must publish transparent data collection policies so users are aware of how their data is collected and used. Apps distributed outside of the App Store must offer customer support, refunds, and a way to manage the app.
Developers do not have to pay a percentage of app sales to Apple for apps distributed through their website, but they do incur a core technology fee of €0.50 for every annual install over 1 million in the previous 12 months. Fees are waived for nonprofit organizations, accredited educational institutions, and government agencies.
Downloading apps outside of the App Store is limited to iPhone users located within the European Union, and Apple implemented these options to comply with EU digital market laws. This feature is not available on iPad. It is also not available for his iPhone users in other countries.
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