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You’ve probably heard that Apple is making big moves in the AI space to compete with competitors like Microsoft and Google.Future plans M4 chipset Macs and MacBooks are built for AI.And as for mobile devices, it will be released soon iOS18 focuses on AI and brings new AI-powered features to iPhone.
according to bloomberg’s Apple insider Mark Gurman says the company is considering continuing that privacy-focused ethos with its AI products, at least as much as possible.
“As the world awaits Apple’s big AI announcement on June 10th, it looks like the first wave of features will run entirely on-device,” Garman wrote in a paid article. power on newsletter (originally highlighted by (MacRumors). “This means that their large language model does not have a cloud processing component, which is the software that powers the new functionality.”
iOS 18 rumors: Everything we know about the next big iPhone update
What does this mean?
Essentially, Apple appears to be continuing its commitment to user privacy by ensuring that your data remains “on the device.” Generative AI models are typically very resource-intensive, and most AI platforms require data to be sent to cloud computer servers. But if Apple maintains this policy, it won’t do that. Instead, it uses your iPhone’s processing power to handle his AI features, so no data leaves your iPhone.
One problem here is that even newer iPhone models can struggle to handle especially intensive AI features. Some AI features may not be available at all on older iPhone models.
However, there seems to be a catch here. The only thing Apple can really fully address is user privacy standards for the products it develops. Given that Apple is relatively late in the AI race compared to its competitors, the company is considering working with third-party companies to deploy its AI products early.
Garman said Apple has been in talks with OpenAI, Google and even China-based Baidu about AI partnerships. An iPhone owner who utilizes his iOS capabilities leveraging these companies’ cloud computing infrastructure will notice that his data is being transmitted from the device.
Apple is reportedly developing its own cloud infrastructure It was developed to handle AI tasks, but these reports suggest it won’t be ready in time for iOS 18’s big announcement. And that’s where third parties can come into play.
Again, all of this information is subject to change, but Mr. Garman’s reporting is reliable. Of course, nothing is set in stone until Apple makes these announcements. Perhaps it will be announced this year. WWDC In June.
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