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More than a decade after founding The Honest Company, Jessica Alba is stepping down as chief creative officer to “transfer her creative energies to new endeavors.”
The personal care company shared the news in a press release Tuesday, adding that the “Good Luck Chuck” actor, 42, will remain on Honest’s board of directors.
Alba announced her departure on Instagram with a “thankful heart” and shared an old photo.
“Building Honest has truly been a labor of love. From first pitching the concept book to my friends in the Mom and Me class, to ringing the Nasdaq bell with my family by my side, the journey has been “It’s been a once in a lifetime journey, one that only existed in my wildest dreams,” she wrote in the caption of the post.
She thanked her team for “allowing me to be the best version of myself” and customers who sent in stories and photos of family milestones and other special moments.
“Thank you for showing us that women who take unconventional paths in business can help lead a good cause,” Alba concluded.
“With this move, I look forward to shifting my focus to new projects and passions and contributing to the company’s success in my role on the board,” Alba said in a company press release.
In 2016, Alba was recognized for her entrepreneurial efforts and was named to Forbes’ list of America’s Richest Self-made Women and America’s Richest Entrepreneurs Under 40. Her Honest went public in 2021 with an estimated value of $2 billion, according to Reuters.
According to Forbes, Honest was born in 2008, when Alba was pregnant with her first child with Cash Warren and had an allergic reaction to the laundry detergent she was using to wash baby clothes.
The company has experienced ups and downs over the past decade. In January 2017, Honest announced a voluntary recall of organic baby powder due to possible contamination with microorganisms that can cause eye and skin infections.
A year earlier, The Wall Street Journal questioned the brand’s claims that its laundry detergent was free of the cleaning agent sodium lauryl sulfate, and Honest questioned the reliability of the lab tests the Journal relied on in its reporting. objected to gender.
Honest brands itself as “a personal care company dedicated to developing products with clean, sustainable design.”
Contributor: Mary Bowerman, USA TODAY Network
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