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Meanwhile, for many, a more standard city vacation will be later this year. “Athens and Rome are always desirable destinations, but more and more people are preferring to go there in May and October to avoid the crowds,” said Carolyn Addison, head of product at Black Tomato, adding that in the fall He pointed out changes in the weather. It’s been stable lately, making it attractive for non-school holiday travelers.
According to Mendizabal, this increased flexibility makes it harder to define a shoulder season. “The days of signing her in September are probably over,” she says, thanks to hotels extending the season as demand moves to nearly year-round and high-season pricing windows lengthen. “Thanks to the good weather, guests are staying longer than before,” said Ermanno Zanini, vice president of Jumeirah Group’s Southern Europe and UK region.
Located in the Maremma countryside of Tuscany, Castello di Viccarello is traditionally open in March and November. “We truly believe that low season is a great time to discover Tuscany, so we push it as far as possible. From hiking to mountain biking to truffle hunting to wine tasting, we offer everything our guests can enjoy There are so many things going on,” says owner Neri Baccheschi Berti.
Importantly, traveling during low or low seasons isn’t just about avoiding crowds. That means knowing that seasonal destinations are multifaceted and have year-round appeal. “One of my favorite activities in the cooler climate is hiking to the top of Mount Solaro, which offers beautiful views of the town of Capri and the Marina Piccola Bay with Faraglioni, as well as Anacapri. Birds that winter on the island You can see a lot of them,” says Zanini.
We spoke to some of our favorite local tastemakers to find out more about the year-round charm of Italy’s most beloved destination.
Zanini added that they are in talks with the island’s municipalities to consider what is needed to remain open in February and March, when they have traditionally been strictly shut down. “It’s not as easy as you think. There’s a lot of infrastructure that needs to be taken care of for the low season. Restaurants and shops need to stay open and guides need to be available too. Hotels are the only culprit. That’s not the case,” he added. However, longer openings create real opportunities to engage with the local community throughout the year, not to mention stabilizing recruitment and improving workplace culture. “We are already seeing the positive impact of the extended season for our local partners and local residents in the hospitality and tourism sector,” Addison says.
Travel experts are quick to point out that even with some of these rebalancing, demand for travel to and within Europe is expected to remain strong this summer and next. Although airfares are still higher than they were at this point in 2019, 40% of all searches for international travel this summer were to Europe, the same level as last year and 2019, said Haley Berg, chief economist at Hopper. It is said to have increased slightly from the previous year.
“Certainly we think the number of tourists to the Côte d’Azur will level out throughout the year, but summer is definitely the festive season and it will only get longer,” said Lily of the Valley, a nearby wellness retreat. – Valley owner Lucy Weil says: Saint-Tropez sees crowded streets and crowded beaches in the summer. Weil added that the hotel was successful in extending the season.
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