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April 5, 2024
April 5, 2024/Endurance Sportswire/ – running usaThe leading organization dedicated to advancing the growth and success of the running industry is pleased to announce a new collaboration with . Athlinks, the best platform for race results and athlete data. This collaboration will give Running USA members unparalleled access to comprehensive running industry data, enhancing their ability to make informed decisions and drive success for their events and businesses.
Under a new partnership. Running USA will have access to approximately 400 million race results collected by Athlinks, allowing us to create detailed reports on trends occurring across event categories and geographic areas.
“We are pleased to work with Athlinks to provide our members access to unparalleled data and insights,” he said. Jay Holder, Executive Director of Running USA. “In today’s rapidly changing environment, data-driven decision-making is essential to the running industry’s success. This partnership will enable us to better understand our audiences, optimize our events, invest marketing dollars, and grow. It provides members with the tools they need to accelerate their efforts.”
Athlinks’ robust platform aggregates data from tens of thousands of running events around the world, ranging from 5Ks to marathons and beyond. By leveraging Athlinks’ comprehensive dataset, Running USA members will be equipped with actionable intelligence to inform marketing strategies, improve event experiences, and attract and retain attendees. I can.
“Our industry has always wanted deeper insight and market intelligence about itself, but in the post-pandemic era, that demand from race directors, race operators and timers is greater than ever. ” he said. mike milisi, President of Athlinks. “The Athlinks dataset leverages a huge amount of current and historical insights, and we are only scratching the surface.”
Reports generated by Running USA are made available to members of your organization for free or at a special rate, depending on your membership level. Running USA plans to publish its first report in summer 2024. For more information about our partnership with Running USA and Athlinks, or to request a report, please contact membership@runningusa.org.
About Running USA
Running USA is a nonprofit organization dedicated to the growth and success of the running industry. Our promise is to provide quality education, excellent industry content, valuable research, and rich networking opportunities. we connect. We support you. we educate. Running USA unites the entire community. As advocates for endurance running, we value connection and collaboration. Whether we connect race organizers with sponsors, partners and athletes, or connect our members with important information and best practices, our goal is to raise the profile of running and help more people get more out of it. Our goal is to support you so that you can enjoy your life. For more information, visit runningusa.org.
About Athlinks
Athlinks is the premier platform for race registration, results, and athlete data. With a comprehensive database of event information and attendee data, Athlinks provides event organizers and industry stakeholders with valuable insights to make strategic decisions and drive success. For more information, please visit athlinks.com.
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