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So, assuming this deal goes through, what will Gemini look like on the iPhone?
First of all, it’s likely to appear with a distinctly un-Apple label, Gartenberg said.
“That’s probably something Apple can’t hide under its brand,” he says. “Maybe there will be a setting where you can choose your assistant, and it could be classic Siri or a sequel to Siri. And if I were Google, I would do some branding around this.”
He points out that the default search engine on iOS is currently Google Search, where it is not rebranded as an Apple service. His AI capabilities powered by Gemini will likely warrant similar neon flashes, especially now that Google is so eager to show off his AI technology.
Apple will continue to focus on its ambitions. Siri is a sometimes helpful but much maligned voice assistant that has long lagged behind other digital assistants. I wouldn’t call this a bright spot, but perhaps Apple will look to its Gemini-infused AI advances to breathe new life into its beleaguered digital helper.
“I think they’re going to make Siri even better and say, ‘This is the Siri we envisioned when we introduced Siri 10 years ago,'” Moorhead says. “Essentially, you’ll be doing the same thing with a higher value. It’s going to be something that actually works.”
This improved Super Siri could become a full-fledged chatbot, with integrated conversational AI that can take a deep look into your life. It has the potential to enhance real-time language translation, however challenging it may prove to be. Apple uses Gemini to swap out backgrounds, combine multiple photos to get everyone’s faces just right, and use AI-powered editing tools to manipulate photos more holistically. You can also enhance advanced photo and video editing techniques, such as
Perhaps image creation capabilities like those produced by Dall-E and Midjourney are something to consider. Moorehead suggests that Apple could also build this kind of functionality into Siri. For example, you can use voice commands to ask your digital assistant to “make the background blue” or “make this photo a sunny day” and see the results instantly. your photo roll.
According to Moorhead, one of the big features expected from AI-enabled smartphones in general, not just iPhones but also Android smartphones, is an enhanced AI snapshot of a user’s life. The idea here is that the on-device AI on the mobile phone records everything that happens throughout the day, and all that information can be edited and stored for later recall.
“The big hits are going to be snapshots,” Moorhead said. “For someone like me who doesn’t remember anything and has to write everything down, this will be great.”
Of course, these are all features that companies like Google and Samsung have previously touted, or at least are already working on. But Apple is Apple, and while it’s often not the first company to bring new innovations to market, it does make implementing ideas more appealing or easier to use, even if it means forcing the incorporation of other companies’ technology. I have a method.
“Here is an opportunity for Apple to talk about how a new generation of artificial intelligence is meeting Apple and Siri to create something better,” Gartenberg said. “It’s not enough to just provide basic generative AI capabilities. They need to be able to say they’re taking what Google has and are actually going beyond it.”
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