An Apple tool that shows you what you get when you upgrade your iPhone

• It’s been a tough year for Apple so far, but is now the best time to get people to buy a new iPhone?
• The company has launched a new comparison tool to convince you to upgrade your device.
• You can compare phones from the iPhone 11 and 12 lineup to the current latest iPhone 15 lineup.

Apple’s new tool may be more effective at convincing people to upgrade their iPhones than the company’s advertising.

Apple’s “Why Upgrade” online tool allows you to compare older devices from the iPhone 11 and 12 era to the latest iPhone 15 lineup.

For example, when comparing the base iPhone 11 to the base iPhone 15, the new device’s camera captures up to four times the resolution, has a chip with up to 60% faster GPU, and features features like Dynamic Island and OLED displays etc.

This new tool does not include the iPhone 13 and 14 lineup for comparison to the iPhone 15 lineup. (Of course, these two older lineups are no more different from the iPhone 15 than the iPhone 11 and 12.)

However, the iPhone 13 and 14 lineup is included in Apple’s other comparison tools, which also include some other devices from much older generations for comparison.

Given Apple’s tough start to the year, it’s no surprise that the company would want to sell more iPhones.

Apple has also reportedly seen declines in iPhone sales in China, one of its biggest markets, losing its position as the country’s best-selling smartphone maker.

Last week, the U.S. Department of Justice and 16 attorneys general sued Apple, accusing the company of anticompetitive conduct. illegally maintain a smartphone monopoly By “slowing down, reducing performance, or completely blocking other technologies in the smartphone market.”

A few weeks earlier, the European Commission had fined the company 1.8 billion euros (about $1.95 billion) and said that Apple would “prompt app developers to purchase alternative, cheaper music subscriptions available outside of the App Store.” We have applied restrictions that prevent us from notifying iOS users about our services.” .