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Apple has hinted that artificial intelligence (AI) will play a key role in the next major upgrade coming to iPhone owners around the world. At the beginning of this year, CEO Tim Cook admits AI is a ‘huge opportunity’ for AppleMany analysts are interpreting this comment as a preview of what to expect with iOS 18, the next operating system upgrade scheduled for release for iPhones later this year.
But a new report suggests that the cutting-edge AI powering Apple devices may actually be built by Google engineers. Yes, the US search company that develops Android – the mobile operating system that powers Samsung, Google Pixel, Nokia, Xiaomi and dozens of other iPhone rivals – is in talks with Apple to license its Gemini artificial intelligence engine. . According to Bloomberg.
The talks could see Google Gemini being used for a number of new AI-driven features planned for iPhone software this year, sources familiar with the talks told Bloomberg. The terms and branding of the AI contract, or how it will be implemented, have not yet been determined.
It’s highly unlikely that a deal between the two tech giants, each worth more than $1.5 trillion, will be announced until June, when Apple plans to hold its annual developer conference, known as WWDC. low.
Google’s Gemini is a suite of artificial intelligence (AI) systems that includes generative image creation
Google Press Office
According to reports, Apple recently held discussions with OpenAI, the developer of ChatGPT, about using the model. Microsoft already has a strong relationship with OpenAI. Power Copilot with AI models— An optional addition that lets you rewrite paragraphs in Microsoft Word, create PowerPoint presentation slides, and run formulas in Microsoft Excel.
Copilot is also included in Windows 11 Automate many common tasks.
A deal between Apple and Google could allow the latter to expand its AI services to more than 2 billion active Apple devices, potentially increasing its chances of catching up with OpenAI. It may also help ease investors’ fears about the slow rollout of artificial intelligence by Apple, whose stock has fallen 10% this year and has lost its position as the world’s most valuable company.
The two companies have a long-standing partnership that makes Google the default search engine for Apple’s Safari web browser, and this latest board agreement means that parent company Alphabet will allow services like ChatGPT to improve the company’s dominance in search. It may also help overcome concerns that it may be threatening.
But any agreement would invite scrutiny from U.S. regulators. Regulators previously accused Google of illegally stifling competition by paying Apple billions of dollars to maintain its monopoly in search.
Wedbush analyst Daniel Ives said: “This strategic partnership is a missing piece in Apple’s AI strategy, and joining forces with Google for Gemini will help Apple bring some of the AI to market. It strengthens functionality.” “This is a big win for Google to get into Apple’s ecosystem and access the golden installed base in Cupertino, which obviously comes with a hefty license fee,” he said, referring to Apple’s California headquarters.
Some of Apple’s biggest rivals have made a series of announcements around generative AI, with Samsung and Google adopting the technology as a key component of their latest mobile phone launches. Using Google’s Gemini AI, Samsung Galaxy S24, S24+and galaxy s24 ultraOwners can remove people from the background of photos, adjust the size and placement of subjects, summarize notes into bullet points, rewrite emails to change the tone of voice, and record incoming voice calls in real time. You can also translate it with .
android rival Honor puts AI at the forefront of its latest smartphonessays its software can predict your next actions and start loading the appropriate apps in the background to speed everything up.
Latest development status
According to sources who spoke to Bloomberg, Apple plans to use its self-developed AI models for several new features in the upcoming iOS 18, but it also plans to dream up entirely new images, essays… all easily submitted by users. based on written prompts.
boss of google Sundar Pichai was forced to apologize For an error made by the Gemini AI image creator last month.
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