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We took this opportunity to bring together international journalists, eminent academics, Tommaso Pardi from the French National Center for Scientific Research, and President Luca de Meo to ask: How can we stay in the competition? Is that so?” I asked.
As Paldi explained, foreign electric vehicle manufacturers currently have a competitive advantage over Europe and are gaining an edge over the competition. They are early investors, have easier access to raw materials, and are more vertically integrated into the battery value chain. They have greater economies of scale and, crucially, they do not have the burden of phasing out 17 million internal combustion engine vehicles in just over a decade. On the other hand, Europe is “prioritizing ‘electric’ horse-drawn carriages over ‘battery’ horses,” leading to strategic dependence on foreign countries.
So what could be the solution? In Pardi’s words, there is an urgent need for a “comprehensive and coordinated” auto industry policy with a real strategy to connect the pieces of the Green Deal puzzle. Pardi’s message was clear. “Europe needs to wake up!”
His message echoes the ACEA manifesto, which calls for a comprehensive EU industrial strategy across all stages of the value chain, from research and development, mining, refining, components and manufacturing. From charging networks to energy to purchase incentives to recycling.
De Meo stressed that all these conditions must be firmly in place to meet the rapidly approaching 2035 end-of-life date for internal combustion engines. We are there to drive progress and drive European innovation. When it comes to transportation, electrification is one of the areas of innovation,” explained De Meo. “There is no way we would encourage the industry to go back to square one, because it doesn’t make sense and it’s bad for the environment.”
The industry’s commitment to electrification is clear, but we cannot do it alone. With this in mind, a robust and meaningful interim review of CO2 regulations is crucial, as recently acknowledged by Ursula von der Leyen. To do this, we need to clearly define how we will measure success and how we will know if we are on the right track for 2035.
We hope that between now and then, the EU will step up on this critical challenge by putting in place the right framework conditions, including access to charging points, affordable green energy, purchase incentives and taxation. we are hopeful. Workforce skills transformation is also a key piece of the puzzle.
Tommaso Pardi says, “The electric vehicle market is like a rocket, but it needs propulsion to get into orbit.” Only by working together with the entire automotive ecosystem and policy makers can we give the market the momentum it needs.
We will be highlighting this ecosystem-wide collaboration theme at our #FutureDriven reception in Brussels next week. Speaking on the occasion, Alexander Vlaskamp, CEO of MAN Truck & Bus, said: Peter Wennink, President and CEO of ASML. Leonhard Birnbaum, CEO of E.ON, joins Luca de Meo and me to discuss how all players can work together to create a true European champion and reduce dependence on foreign competitors. Discuss about. This promises to be another fascinating and timely discussion!
The industry’s commitment to electrification is clear, but we cannot do it alone. With this in mind, a robust and meaningful interim review of CO2 regulations is crucial.
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