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Edgar Cervantes / Android Authority
TL;DR
- Google and Reddit have confirmed that they have signed a content licensing agreement reportedly worth $60 million.
- Search giant uses Reddit content to train AI models.
- It also turns out that Google plans to make Reddit content more accessible across its products.
Many people are adding “Reddit” to their search queries, and Google now offers a “Reddit” button on the platform to quickly find results. Now, the two companies have confirmed that they have signed a content licensing agreement, which seems like encouraging news for web search.
In their respective blogs, both companies revealed that Google does indeed use Reddit content to train its AI models. But the companies also noted that the deal will allow Google to display Reddit content in “new ways.”
Google outlined how it will make things easier for users who want to view Reddit content.
we know that people are finding this information [Reddit content – ed] Because it’s convenient, we’re developing even easier ways to access all of Google’s services. This partnership facilitates a content-forward display of Reddit information, making our products more useful for users and making it easier for them to participate in Reddit communities and conversations.
We hope this will give you more relevant search results without necessarily having to add “Reddit” to your search terms. Last year, Google announced a so-called Perspectives feature that shows results from Reddit and other platforms, but the feature has not yet been widely adopted. Still, further improvements here would be welcome.
What else should I know about this deal?
In any case, Google also plans to use Reddit to train its AI models and services. This is a smart idea on paper for the search giant, as the informal nature of Reddit content, along with its deep knowledge of the platform, could theoretically lead to a more human-like Gemini assistant.
Additionally, the deal will see Reddit use Google’s Vertex AI technology to improve its own “search and other features.” So those who are dissatisfied with the platform’s search functionality may also have a solution in store.
Reuters reported that the contract is worth $60 million annually. The agreement also comes as Reddit launches its initial public offering.
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