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As if Apple’s dominance in the smartphone market needed confirmation, a recent study reveals it – People Really I love my iPhone. Apple’s ubiquitous device isn’t just the world’s best-selling smartphone, with iPhone models occupying the top seven spots, according to a recent study by Counterpoint Research.
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In 2023, the iPhone 14 was the best-selling phone, with the US and China alone accounting for half of sales.
What’s interesting is that the current base model, the iPhone 13, accounted for 19% of total iPhone sales that year. This is down from 28% for the iPhone 13, which was the best-selling phone in 2022. According to Counterpoint Research, the biggest reason for this is that the iPhone 14 is quite similar to the iPhone 13, leading people to adopt the Pro model instead to get new features.
- iPhone14
- iPhone 14 Pro Max
- iPhone14 pro
- iPhone13
- iPhone 15 Pro Max
- iPhone15 pro
- iPhone15
- Galaxy A14 5G
- Galaxy A04e
- galaxy a14 4g
14 Pro Max, and 14 Pro took second and third place. This was driven by customers looking for a new phone but wanting enough difference from the previous generation.
The 2021 iPhone 13 still holds a strong position in the overall number spot, and this is largely due to Japanese carrier promotions and value-conscious shoppers in India, research shows.
The 15 Pro Max, 15 Pro, and 15 are ranked 5th to 7th, respectively, even though they’ve been out for less than a quarter of the year.
It is only after another manufacturer takes the 8th place that the Galaxy A14 finally makes it onto the list, followed by the Galaxy A04e in 9th place, and then the Galaxy. a14 10th 4G. It’s worth noting that these are also value-oriented phones and are particularly popular in emerging markets such as Brazil, India, Mexico, and Indonesia.
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It is also noteworthy that while these top 10 mobile phones dominate the market, they account for only 20% of total sales, indicating that there is plenty of room for other players to enter. I am.
However, apart from Apple and Samsung, no other manufacturers are on the list, and this has been the case since 2021.
Will the 2024 list be about the same? Counterpoint Research suggests that next year’s top 10 is likely to account for a larger portion of the overall market as many manufacturers reduce their lineups. Furthermore, Chinese branded mobile phones are also expected to be added to the list.
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