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Following Usher’s typical Las Vegas Super Bowl halftime show, Apple released a short behind-the-scenes film documenting the creative process of the performance. Every single moment was captured entirely on an iPhone.
Interwoven with documentary footage, including clips from the live performance itself, Apple describes the short film as “an epic show like you’ve never seen before,” covering this year’s halftime show from its start to its final performance. I’m digging deep. The 10-minute documentary offers an in-depth glimpse into his halftime show and features unique angles omitted from the live broadcast.
With director Mike Carson behind the camera, 40 iPhone 15 Pro and iPhone 15 Pro Max handsets were used to bring the film to life. The piece begins with clips from the early stages of the show’s development, from his dance rehearsals to his sound checks, and captures Usher’s incredible work ethic and determination. At the beginning of the movie, he says, “If you work hard, people will respect what you do.”
From Usher’s high-intensity workouts to his physical therapy sessions, the documentary shows that being a halftime headliner is no mean feat. Behind his live performances is a complex creative process that audiences don’t usually see, and Apple puts it at the forefront of the film, making Usher’s Halftime the heartbeat of his show and It reveals deeper elements.
While the behind-the-scenes aspects of this documentary are insightful and compelling, the angles of the actual performances, captured on an iPhone, give you a whole new perspective on the show.
The film cuts back and forth between rehearsal and performance, with multiple iPhones capturing the live performance from a static perspective, as well as more dynamic shots captured by mobile phones attached to the dancers and musicians. Also includes shots.
Apple’s documentary also focuses on the more intimate details of the performance, with close-ups of the dancers, stunt performers, and musicians.
Since Apple Music joined the NFL family in 2023, this is the first time a halftime show sponsor will shine a spotlight on the process behind what has become one of the world’s biggest music showcases. It takes an army of extremely creative people to put together a performance like the Super Bowl halftime show, and not even Usher can do it alone.
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