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At a time that seems so divisive in our world, there is an annual gathering aimed at uniting trailblazing women from all walks of life through the purposeful intersection of fashion and entertainment. .
The Green Carpet Fashion Awards (GCFA), led by founder Livia Firth, will return during Oscar week on March 6, with Hollywood heavyweights such as Cate Blanchett, Julianne Moore, Helen Hunt and Zendaya He will co-chair this year’s special session with the Minister for Indigenous Peoples. Sonia Guajajara from Brazil and climate justice activist Vanessa Nakate from Uganda.
Firth, who was married to Oscar-winning actor Colin Firth, began this journey in 2010 due to the world-famous fashion designer’s interest. single man Film director Tom Ford. What was originally the Green Carpet Challenge (GCC), Firth said Ford attended every Red Carpet event she and her team held, adding, “Last year, he Even when I came,” he added. [to the Green Carpet Fashion Awards], I was like, “I’ve never seen an event like this before.” Incredible atmosphere, energy and seeing these young leaders together with other celebrities is amazing. ”
GCFA officially began operations in 2017, and for the first three years was held in Milan, Italy, under a “completely different concept because it was about fashion bills,” Firth said. And in 2020, in the midst of the Covid-19 pandemic, Firth and her GCFA team became the first company in the world to create a film from an event, rather than the then-common use of recording video portions from people’s homes. Ta. . In 2022, Firth said she “hosted a small dinner in L.A. during Oscar week, where she announced that she would be returning the following year with new work,” she recalls.
Attendees at the 2023 GCFA event in Hollywood included Leonardo DiCaprio, Naomi Campbell, Simu Liu, Jodie Turner-Smith, Edward Enninful, Alicia Silverstone, Taylor Zakhar Perez, Heidi・Krum was included.
Speaking about the importance of the intertwining of fashion and entertainment, Firth says: It’s about active citizenship and understanding that the power lies within each of us, whether you’re an activist in Uganda or Kenya, an indigenous leader in Brazil or Greenland, or a celebrity co-chair. . We harnessed the power of the entertainment and fashion industries to empower those who weren’t invited to the Oscars and events during the Oscars, creating a platform for those leaders and their voices to come together. ”
Reflecting on his efforts over the years, Firth said the evolving formation of the GCFA represented a “disruption in my professional career.” Starting out as a documentary producer, he then established Ecoage as founder and creative director, a leading consulting firm and creative agency specializing in holistic sustainability. Firth is also a member of the United Nations Women’s Civil Society Advisory Group, and works with singer-songwriter and activist Annie Lennox on The Circle, a group focused on building a more just world for women and girls everywhere. He is also the co-founder of an NGO.
Firth added, “I have visited millions of supply chains through my work. I have been to many countries in Africa. I have also been to Bangladesh, Cambodia, Vietnam, and the Amazon. I talked to people and heard stories from real people who produce and manufacture textiles. I too have been living in a dream world of Hollywood and award season for many years. That’s why I’m not alone. It takes a lot of effort. Everyone at Eco-Age is an activist and we empower each other. We work with so many organizations and organizations around the world. I think we collaborate and partner with people and have an interconnected vision.”
So how does GCFA continue to engage with Hollywood’s biggest names today and choose to work on this ongoing mission? Firth says, “For a variety of reasons. First and foremost, we… I think Hollywood feels comfortable with us because we’ve been working with talent for over 10 years. We’ve worked with them in a way that makes them feel protected. We don’t want to seem immodest, but we are masters at communicating sustainability and have never been attacked or accused of ‘greenwashing’ or getting the message wrong. That has never happened. So there’s an element of feeling safe for them, and once you give them that safety, they feel like they’re in a space where they can be themselves, and it’s much easier to communicate where they stand. ”
As my conversation with Firth began to wind down, I wondered why GCFA’s message and mission are even more needed now, with so many conflicts occurring around the world.
“I think we really need to cut out the noise these days. I think there’s a lot of noise, and social media is a big part of it. At the end of the day, we have to look at humanity and say, We need to reclaim the conversation about how we can become human again. How can we find that optimism and the desire to build something new? This central theme is the focus of this year’s GCFA awards. I think it’s going to have a big impact on people, because it’s really about how we rebuild.”
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