Apple’s profits from Android switchers are declining. Why that might not be such a bad thing.

apple (NASDAQ:AAPLSmartphone users in the United States use Google’s (NASDAQ:GOOG) (NASDAQ:Google) Android, but the help the tech giant is getting appears to be waning.

13% of US iPhone buyers switched from Android in the past 12 months Telephone, research company Consumer Intelligence Research Partners Said on tuesday. This is lower than the 15% switching seen in 2022, but higher than the 11% in 2021 and 2020, the company added.

According to the research firm, 13% of new iPhone users switched from Android in 2019.

apple stocks 0.6% drop In late afternoon trading Wednesday.

Everything about existing users

Early in the iPhone’s growth, Apple “actively sought out” Android users and introduced tools to ease the switch, including transferring photos and other data. But as the iPhone became a more mature product, the company became more focused on keeping users in its ecosystem, said Michael Levin and Josh Lowitz, co-founders of Consumer Intelligence Research Partners. Ta.

Amid recent concerns about the competition Apple faces in China and EL, existing iPhone users are valued more than ever, the research firm said.

“Over 85% of iPhones are purchased by existing iPhone owners, so keeping that old iPhone for another year is more important than convincing a few more Samsung customers to embrace the blue bubble.” ,” Levin and Lowitz wrote.

Apple’s iPhone revenue for the most recent quarter was $69.7 billion, up from $65.7 billion in the same period last year and better than expected.