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A common theme again for Tesla is that the company is adjusting the price of its Model Y, this time increasing its price in Europe. The price increase comes just weeks after Tesla cut prices in Europe, causing confusion among potential buyers.
According to Tuesday’s design studio update, all three variants of the Model Y have seen fairly significant price increases in Germany, increasing by up to 2,500 euros, or about 3,600 CAD/2,690 USD. The smallest price increase of 2,000 euros was seen in the entry-level Model Y Rear-Wheel Drive (RWD), which now starts at 44,990 euros, while both the Long Range (LR) and Performance models saw price increases of 2,500 euros to 49,990 euros and 58,490 euros. became. Each. (h/t: @SawyerMerritt)
Price changes in other regions, including Norway, the undisputed world leader in electric vehicle adoption, also increased the price of the Model Y. Both the RWD and Performance versions have increased in price by NOK 20,000 (CAD 2,500), while the price of the LR version has increased by NOK 25,000 (CAD 3,200) to NOK 499,990. (via @terjeholden)
As mentioned, these price hikes are in contrast to the price cuts that Tesla implemented across Europe last month. Today’s price increase in Germany significantly exceeds the drop in January, when the price of the Model Y was cut by 5,000 euros ($7,300 CAD). The entry-level Model 3 is also cheaper than the entry-level Model Y, which is currently €2,000 more expensive than its smaller sibling.
Tesla has also caused confusion with price adjustments in North America. Over the past few weeks, Tesla has reduced the prices of all three of its Model Y variants in Canada, cutting prices by as much as $4,300 Canadian. These price declines had a significant impact on rebate eligibility for electric SUVs. The LR is eligible for a rebate of up to $12,000 for Quebec residents, and for the first time the Performance Variant he is eligible for a federal rebate of $5,000.
Meanwhile, Tesla also reduced the price of its Model Y RWD and LR in the US by $1,000, and only for a limited time. The company appears to be trying a new pricing strategy, announcing the price reduction on its website and adding that prices will increase by more than $1,000 on March 1, 2024.
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