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“I like to push, because when you push, you become more creative, you become more intelligent,” Prada told me.
I asked Patrizio Bertelli why his partnership with his wife was so successful. “I always ask myself the same question,” he said. “We didn’t work because we wanted to be famous or rich. We worked for the joy of doing something interesting and constructive, and for the fun of it.”
Their two halves, one creative and one commercial, have built strong global brands in their lifetimes. Prada is now listed on the Hong Kong Stock Exchange, but the family still owns 80% of the business. The couple, now both in their 70s, are being careful to ensure a smooth succession plan. A new CEO named Andrea Guerra took over only last year, and Lorenzo joined the company in 2017 after giving up a career in professional rally racing with his Fac Matier team, and is now responsible for technology, marketing and sustainability. , and the company’s new fine jewelry division.
In 2020, Prada made a splash in the fashion world with the announcement that highly respected Belgian designer Raf Simons would join Miuccia Prada in co-designing the label as equal creative partner, collaborator and instigator. It surprised me.
When I asked Simmons why he said yes, he simply answered: “Miuccia, it’s that simple.”
Like his collaborator and creative partner Simmons, Simmons did not attend fashion school (he studied industrial design) and says, “My interest in art is much more than my interest in fashion. “It’s big,” he easily admits. The two have long admired each other’s work, and she said the collection needed to have realism, practicality, meaning, and certainly usefulness. And while their collaboration began with the understanding that if either one truly hated the other’s idea they wouldn’t do it, they told me that working together was nothing short of a meeting of the minds. He said he felt that he should not.
“It’s going very well,” Prada said. “We have the same hobbies and, for the most part, think exactly the same way. He’s a very nice person and intellectually honest, which are the most important qualities.”
“It hit me incredibly hard,” Simmons said. “I think we are [both] People to interact with, she likes to collaborate, she likes to work with people, and I think that’s necessary. Anything can be a starting point, whether you like it, hate it, think it’s stupid, funny, sad, stupid, political, etc. You get it. ”
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