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More than 6.63 million SUVs were sold in Europe last year, and they now occupy five of the 10 largest segments.
February 11, 2024 08:59

European buyers, once vocal critics of North America’s insatiable appetite for SUVs and crossovers of every type and shape imaginable, are now turning the tables and instead of buying traditional hatchbacks, sedans, wagons and MPVs. , I’ve come to accept my body type for what it is.
This change is driven by a number of factors, including evolving family needs and the rise of electrification options, with SUVs reaching critical mass in Europe and becoming a dominant player not only in their respective segments but also in the market as a whole. .
Read more: European SUVs are so wide they outgrow roads and parking spaces
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The popularity of SUVs and crossovers continues to grow and shows no signs of slowing down, with this popular body style accounting for 51% of all new cars sold in Europe through 2023.
According to European data, around 6.63 million SUVs were sold across the continent last year, marking a significant 19% increase compared to 2022. The small SUV segment became the largest segment, with sales of 2,159,427 units, an increase of 14% year-on-year. Compact SUVs followed closely as his second-largest segment, selling 1,904,669 units.
European car sales by segment
According to Dataforce numbers published by car news, SUVs currently account for half of Europe’s 10 largest car segments. The small SUV and compact SUV segments were followed by small cars with 1,730,015 units sold and compact cars with 1,508,061 deliveries. This was followed by the premium midsize SUV segment and the premium compact SUV segment with 834,939 and 721,376 units, respectively.
Demand for premium midsize SUVs outpaced all other market segments, primarily driven by the Tesla Model Y, which saw sales increase 85% to a total of 254,822 units. Mercedes-Benz GLC also experienced a significant increase in popularity, with sales increasing by 32% to 91,259 units. Notably, 48% of all luxury midsize SUVs sold last year were battery electric vehicles (BEVs), largely driven by the Model Y.
Read: Americans love full-size SUVs and pandemic helps sales soar
Strong adoption of BEVs is also seen in many other vehicle segments. For example, 58% of luxury sedans sold in Europe last year were electric, with the Porsche Taycan leading the way with 19,965 units sold, followed by the second-placed Mercedes-Benz S-Class, which sold 9,992 units. Furthermore, his 47% of medium/large SUVs sold were electric vehicles, with the VW ID.4 leading the way.
The segment with the highest EV share. Best-selling EV in each segment
- Luxury sedan: 58% (Porsche Taycan)
- Premium midsize SUV: 48% (Tesla Model Y)
- Medium/large SUV: 47% (VW ID4)
- Medium premium: 38% (Tesla Model 3)
- Mini car: 24% (Fiat 500e)
- Compact: 20% (MG4)
- Premium compact SUV: 23% (XC40)
- Premium small: 16% (Mini EV)
- Premium large SUV 11% (BMW iX)
- High premium: 11% (Mercedes EQE)
source data force
VW Group vehicles topped 12 of 21 different segments surveyed by AutoNews, including compact, midsize, coupe/convertible, small SUV and crossover, compact SUV and crossover, midsize/large SUV and crossover, and compact. He took first place in the van. , medium-sized van, compact premium, large premium, luxury sedan, and premium coupe segments.

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