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If you’ve noticed more people brandishing iPhones around you, you’re not imagining it.in study of counterpoint‘s latest chart of top smartphone models around the world found that 7 out of 10 smartphones were iPhones, with the iPhone 14 leading the way.
But what really stood out was the iPhone 15 Pro Max, which became the best-selling smartphone in Q4 2023. Limited upgrades between the iPhone 13 and 14 drove buyers to flock to Pro models, contributing to Apple’s strong Pro sales mix last year.
But even though Apple sold a staggering 10 million iPhones in India last year, the US and China accounted for the majority of sales. Together, these two countries will account for half of his iPhone sales in 2023.
Despite its aging hardware, the iPhone 13 maintained its fourth place as sales grew due to promotions in markets such as Japan and the value it offered in India. Apple’s overall sales remained flat year-over-year as declines in some regions were offset by strong growth in emerging markets such as India, the Middle East and Africa.
On the Android side, Samsung’s affordable A series took three of the top 10 spots, led by the A14 5G in eighth place, thanks to its popularity in the US and India, where it was the top seller in 2023. did. The A04e and A14 4G round out the list, finding buyers in cost-conscious markets such as Brazil and Mexico.
The top 10 models combined accounted for 20% of total smartphone sales in 2023, up from 19% a year earlier. counterpoint Analysts expect this percentage to increase in 2024 as brands rationalize their portfolios. They also predict that his Chinese OEM will be in the top 10 after years of Apple/Samsung dominance.
Looking ahead, the analytics firm says all best-selling models in 2024 are likely to support 5G connectivity, as 5G becomes the new baseline.
© IE Online Media Services Pvt Ltd
Date first uploaded: February 22, 2024, 14:26 IST
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