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While various smartphone companies, including Google and Samsung, have entered the artificial intelligence (AI) race, Apple has lagged far behind in adopting the technology. Apple has hinted at generative AI, but it has taken a long time to make it available to the public, leaving iPhone users wondering about the direction Apple is taking this new technology. However, in a recent interview, CEO Tim Cook revealed that Apple plans to roll out AI capabilities to iPhones through the iOS 18 update in 2024. Check out the 5 Apple AI features expected to arrive this year.
Apple AI features for iPhone
According to a report from The Verge, Tim Cook revealed during a recent earnings call that Apple will be introducing AI tools to its smartphones. It was also revealed that the company is working on a generative AI tool.
“As we look to the future, we will continue to invest in these and other technologies that will shape the future, some of which we continue to invest significant time and effort into,” Cook said. This includes artificial intelligence, and we look forward to sharing more details about our work in this area later this year.”
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- According to Apple analyst Mark Gurman, the company will be announcing its biggest operating system update with iOS 18. This update could bring an enhanced version of his Siri voice assistant. “This is one of the biggest, if not the biggest, iOS updates in the company’s history,” Gurman said, as quoted by Tech Radar.
- Furthermore, LLM (Large-Scale Language Models) could be integrated into Siri to become a digital assistant like ChatGPT. Therefore, we can expect conversation tools to appear in future iPhone upgrades.
- Apple may also introduce AI features to various iPhone apps, including Messages, Apple Music, and Pages.
- There may be some AI features for video and photos, but they may not be as important as the AI camera feature on the Samsung Galaxy S24, but Apple is trying to close the AI technology gap with other devices by using its own Scaling up the game is a step forward.
- Finally, Apple is likely to announce AI efforts and features for the next iPhone generation and other devices at the Worldwide Developers Conference (WWDC), along with the content of the iOS 18 update.
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